Miami Horror @ HUGO Store.

On the evening of 11 October, HUGO presented the Australian band Miami Horror in an exclusive concert at the Berlin HUGO Store.

With drinks and fingerfood, 200 invited guests comprising celebrities, customers and media repre-sentatives were able to experience the performance by the Miami Horror band in a relaxed and personal atmosphere. The Electro-Pop band from Australia is held to be one of the most sought-after newcomer acts of the year.

The Store event was organized in connection with the HUGO Tracks creative project, in which co-operation arrangements were recently entered into with the two newcomer bands Miami Horror and Little Dragon. HUGO Tracks successfully links the HUGO brand with the urban creative scene. The focus is currently on bands and acts whose musical roots lie in electronic club music and who interpret this in novel style – matching the claim to innovation and further development that HUGO displays in fashion.

The new HUGO Superblack Suit was also celebrated that evening, a slim-fitting suit that impresses with its intensive black colour and innovative tailoring.

Service: Guest management, invitations to and services for journalists, interviews, flanking press work. Hugo Tracks strategy and concept.