Kalkhoff Mobility Convention Barcelona 2011
Expert Talk under the Motto "Inner-City Mobility".
The inner-city mobility causes problems in many metropolises, In order to prevent a future gridlock, creative and useful solutions are in demand. With the discussion about climate change and new urbane mobility concepts the issue gains more and more in importance.
Journalists were given the opportunity to address their questions and ideas about mobility concepts in urbane areas to a panel of experts which consisted of Klaus Bondam, mayor of Copenhagen, Florian Rothfuss, Fraunhofer Institute, Rainer Brinkmann, product manager at Derby Cycle and a representative of the City of Barcelona.
During bike trips on Kalkhoff E-Bikes the journalists were able to get an idea of traffic junctions, bike rental systems and mobile solutions on location and experience the E-Bike as a sustainable and urbane means of transport. Exclusive dinners at special locations provided an ideal platform for the journalists to exchange ideas and experiences among themselves and with experts.
Services: subject-matter research, planning of event, management of invitation, print material, organization of experts and panel, implementation, presswork and follow-up work