Sony Ericsson Presents the New Xperia™ active – The Ultimate Smartphone for Every Situation in Life.

Whether riding the waves or splashing through the mud on a mountain bike: most smartphones aren’t made for hobbies that could get them wet. But not the Xperia™ active! This water-resistant and dust-resistant smartphone loves to go for a swim and then bask on a sandy beach. And the Xperia™ active has a three-inch, scratch-resistant, mineral-glass screen that’s even operable with wet fingers.
For the ultimate test, Eisbach-surfer Simon Strangfeld took an Xperia™ active along on one of his daring rides atop the standing wave where the rushing Eisbach river emerges from its underground channel in Munich. Strangfeld’s daring ride resulted in unique lifestyle pictures and a captivating video that was posted on all of Sony Ericsson’s social-media channels. 

Services: idea, concept and realization of the production; communications strategy; distribution and coordination of the national markets for Western Europe;
presswork and public relations, as well as social-media activation in Germany.