The right stories for the right eyes and ears.

The roots of häberlein & mauerer are in public relations. This adds up to more than 20 years experience in finding stories and developing the experiences that wow both the media and the consumers.Because it is exactly these stories and shared experiences that create the tight, friendly relationship between brand and journalist and – even more importantly – the consumers. 

Everyone is linked with everyone. We deliver the talking points.

The new relationship between brands and their customers is never as evident as in the world of social media. Consumers have a direct say, can voice their opinion in a relevant public forum, and influence a brand image by doing so. Today, the consumers define a brand on the internet. 

Emotional bonds as the winning formula for strong brands.

It doesn’t exist – at last not for us – the golden rule for successful consumer marketing. Brands are simply too different and too diverse. And every potential consumer is too unique. We have a simple philosophy we go by: brands need love in order to be loved.

Stringent communication from the first contact until after the purchase.

At the till all previous communication activities pay off – or not. The salesroom is the last chance for brands to win the consumer over. Effective retail marketing creates impulses that turn visitors into buyers. What good is the best communication if it stops at the door?