We love brands, live brands and give them a home. In their experiential world, with the highest possible expertise and much passion.
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Beauty
Beauty comes from the inside. For us, it also comes from the outside.
Even beauty brands age. But there is a recipe against that: well dosed brand cosmetics – meaning communication that reaches the media, opinion leaders and the target group all the same. A tight network of contacts of many years makes sure that the desired effect comes to fruition where it is needed: with the buyers. In this way communication rejuvenates every beauty brand.
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Design
Design is a fixed point in our life – at home, on the road and at the office.
Design is a distinguishing feature for brands. And the work of the creative people is always a tightrope act between tradition and vision, heritage and future, art and commerce and, last but not least, form and function. In order to become a successful design brand, another required element is credible communication. The kind of communication that identifies trends early on, never loses touch with the target group and points them to the style and the special characteristics of the brand. häberlein & mauerer develops relevant design topics for brands and positions them dead on target in the market and the media – and by doing so, plants them lastingly in the consumers’ minds.
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Digital Living
Technical innovations revolutionise our private and working life.
Every day tiny and huge technical miracles, real innovations and plenty of me-too-products pop up and compete for the customer’s attention. In an environment with such high rates of change in a highly competitive market, communication for digital brands has to do more than keep pace. It must be able to stay one step ahead at all times. From the latest tablet to home entertainment, häberlein & mauerer creates emotional experiences that enable brands to break away from the competition, and finds the unique points of a product that make it desirable in the eye of the consumer. In that way we turn the topics of tomorrow into the talking points of today. In the B2B sector or directly with the consumer.
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Fashion & Accessories
Fashion is full of emotion, lives off inspiration and loves ideas.
Fashion is more than just clothing. It allows people to show character and to present their personal taste to the world at large. It creates individuality as well as group identity. In the complex, trend-driven and competitive world of fashion, only brands that stand out are able to establish themselves. Casual, sportswear or high fashion. Ballerinas or high heels. häberlein & mauerer attracts the appropriate attention through creative concepts: from fashion shows to fashion parties, from look books to fashion blogs, from celebrities to the end user.
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Food
With friends, at home, out and about, fast or indulgent – food is lifestyle.
The kitchen has long ceased to be a no-man’s land. Chefs have become stars. Cooking has become more than just preparing food. It is lifestyle. The kitchen is now a central hub of life, a meeting point for family and friends. Food and food brands have become high-interest products. Which is a good development. But it also makes certain things more difficult. The consumer’s needs have become more sophisticated. häberlein & mauerer knows the consumer. As well as knowing the recipe to create an appetite for brands.
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Mobile Entertainment
Media consumption at any time, anywhere. Everyone can communicate with everyone else.
Apps, music, videos, social networks. But how do I reach who I want to reach? The plethora of information and communication is both an obstacle and a chance. In the excessive profusion of choice the consumer becomes picky. Messages are increasingly difficult to spread around, items published on the net bear less and less fruit. häberlein & mauerer knows the minds and the channels that ensure that messages find their way through the mobile world to the consumer. For mobile entertainment brands as well as those that create new opportunities through compelling content.
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Music
It’s only rock’n’roll. But we like it.
No matter what genre. Music icon or newcomer. From intimate club concerts to festivals. From authentic band cooperation to an innovative music competition. We like it. Deeply rooted in the music business, we know all the players: musicians, labels, bookers and music journalists. Add to this the synergies between music and the other häberlein & mauerer experiential worlds. That is the way we create an emotional brand image. So that in the end the music and brand-savvy consumers say: We like it.
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Sports
Sport is passion. Sport is hobby. Sport is lifestyle.
That is why up-to-date sports communication has to be able to find the right images and the right language to convince different target groups. With know-how and the guts to go new ways and take on all challenges, both in sports and in communications. And we don’t just want to compete. We want to be first and win. To us, communication is a sporting challenge after all.
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Tourism
No matter when, how and especially where – the standards of modern globetrotters are extremely high.
Vacation time is not just the best time of the year. Since it is so limited, it is also the most valuable. The tourist is a much sought-after individual. The travel destinations around the world are a highly competitive market. We turn these destinations into real brands. Unique, distinctive and not interchangeable. Because tourists function in the same way as normal consumers do. They are looking for the extraordinary. They want to have a good time. They have enough of the ordinary life at home.
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Watches & Jewellery
The perfect mesh of handiwork and aesthetics.
It is simply astounding. Tiny accessories, a small piece of jewellery or the watch on the wrist often draw more attention than a whole outfit. And they say more about the style of the person wearing them. But why? Of course it is the perfect design, workmanship and aesthetics. But first and foremost it is the stories behind the exclusive objects, the fascination of the brand, the brand promise that spreads to the wearer. With systematic brand communication we tell these stories and design precise statements that aim to reach brand-conscious consumers when they decide for a watch & jewellery brand.