Reinventing the capital’s City West district as a nightlife hub guaranteed to attract even the most discerning party-goers: we invited selected guests to celebrate the opening of the new 25hours Hotel in the legendary Bikini-Haus building. The successful opening event turned into an all-night party of epic proportions.
25hours is based on a refreshing hotel concept that oozes personality. Over the course of six years, we’ve fuelled interest in the brand and its hotels across Germany, Austria and Switzerland.
Two opening parties, 1000+ guests, a host of VIPs including Wilson Gonzalez, Isabell Horn and Michi Beck.
Group press trip to Berlin City West featuring six key media outlets, tours of the premises with General Manager Michael Wünsch and a creative email campaign for NENI aimed at 50 food journalists with national followings.
Pre-opening event: key journalists and bloggers invited to spend a night in the hotel and dine at NENI, the on-site restaurant.
PR idea & concept
Press work & influencer relations
Guest list management & guest support opening party
Numerous articles and mentions in print & online media, on TV and on blogs. Major outlets included Welt am Sonntag, Der Tagesspiegel, Gala, Bild.de and more.