Art meets Amnesty International: for the newly founded Art 19 initiative, eleven internationally renowned artists create the limited art edition “Art 19 – Box One” and waive their fees to benefit Amnesty International. We accompany this high-caliber art project with an efficient communication strategy.

Making-Of

Accurately targeted pre-communication ensure a grandiose launch of the edition in the me Collectors Room / Stiftung Olbricht in Berlin, followed by additional successful shows in Geneva, Prague and Paris.

Alongside a 21-page exclusive in the FAZ Quarterly and an announcement on the international “art agenda announcements” platform, a billboard in Times Square attracts further attention to the limited art edition.

With effective communication at relevant touchpoints, we publicize Art 19 and the first edition of “Art 19 – Box One.” We also establish an international network of media from the art and culture scene, the international daily press, feuilletons, lifestyle and business media for subsequent editions.

Services

PR Strategy & Conception

Daily Press Office

Event Support

Cooperation with Amnesty International

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