Art meets Amnesty International: for the newly founded Art 19 initiative, eleven internationally renowned artists create the limited art edition “Art 19 – Box One” and waive their fees to benefit Amnesty International. We accompany this high-caliber art project with an efficient communication strategy.
Making-Of
Accurately targeted pre-communication ensure a grandiose launch of the edition in the me Collectors Room / Stiftung Olbricht in Berlin, followed by additional successful shows in Geneva, Prague and Paris.
Alongside a 21-page exclusive in the FAZ Quarterly and an announcement on the international “art agenda announcements” platform, a billboard in Times Square attracts further attention to the limited art edition.
With effective communication at relevant touchpoints, we publicize Art 19 and the first edition of “Art 19 – Box One.” We also establish an international network of media from the art and culture scene, the international daily press, feuilletons, lifestyle and business media for subsequent editions.