From gold, silver and pearls to gemstones and dials, we use strategic brand communication to establish INHORGENTA MUNICH – one of the world’s largest network platforms for watches and jewelry – as an opinion leader in the industry.
In this context, we are responsible for INHORGENTA’s entire communications in PR, social media and influencer relations, as well as event support and the conception and production of brand design assets and content.
By developing a new brand strategy and rejuvenating the brand design, we create the shift from pure B2B communication to positioning INHORGENTA as a lifestyle brand and trend navigator with equally strong relevance for consumers and retailers.
Placements in lifestyle media (e.g. Gala) and industry-relevant media cooperations (e.g. with the luxury magazine “Robb Report”) reflect this new brand orientation.
We manage INHORGENTA’s Facebook, Instagram and LinkedIn channels on social media, create custom-tailored content, carry out community management and undertake accurately targeted paid-media measures.
Among other accomplishments during the 2020 event period, we stimulated activity on INHORGENTA’s Instagram channel, where we achieved a 35% increase in the number of followers.
With a strategic repositioning, a new, visual brand world and brilliant content, we bring INHORGENTA to a younger target group and make it the opinion leader of the watch and jewelry industry.