Designing and rolling out an integrated campaign across all relevant channels for the launch of a new line of care products.

We challenged women to harness and express their inner power. The focus: authentic individuals who embody strength and self-confidence.

An integrated content campaign designed to tell an engaging story: to promote the John Frieda Luxurious Volume™ line, we collaborated with influencers, activated consumers, designed POS displays and produced PR content for all social media channels and the website.

Clippings

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Services

Content production

Brochure & advertorial design

Idea

Selecting and working with influencers

Concept and execution

Coordination of samples & sponsors

Photoshoots & filming

Storytelling

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