Designing and rolling out an integrated campaign across all relevant channels for the launch of a new line of care products.
We challenge women to harness and express their inner power. The focus: authentic individuals who embody strength and self-confidence.
An integrated content campaign designed to tell an engaging story: to promote the John Frieda Luxurious Volume™ line, we collaborate with influencers, activated consumers, design POS displays and produce PR content for all social media channels and the website.
Clippings
