In a high-class environment, the new SS23 collections, but also current products of our customers and partners were presented to the guests. Trends were communicated, samples ordered and themes suggested - the perfect setting for agencies, media and partner brands.
For the SS23 season, we partnered with International Press Day and Karla Otto to address the new needs of editors. We combined our press dates so that especially the editors who are not based in Munich could see various brands in one trip
So the trip was not only more sustainable, but also more efficient for the busy editorial offices.
Stylists, editors and influencers could order their highlights from the respective collections directly for upcoming shoots or already get inspired for shoots still planned. By integrating a greater variety of brands, our guests also had more opportunities for inspiration at the same time. With a schedule individually adapted to the respective guest, personal wishes were taken into account here with the greatest possible convenience.
The media's response to the new press date concept has been consistently positive and a time-saver for the editorial teams.
|Editors, stylists, freelancers & influencers||154||Brands & partners||53|
Due to our successful merger with International Pressday and Karla Otto, we were able to welcome more guests than ever before. Overall a new record, because the Fashion Pressdates became the Pressdates to be able to show a greater variety of brands.