It's the start of the Digital Fashion Press Dates. Unlike our practice in previous years, we kick off the autumn/winter season in 2020 with an unprecedented digital version of our Munich Fashion Press Dates.
Whether they are in Munich, Hamburg or Berlin – we share exclusive access data with editors, stylists, key opinion leaders, influencers and bloggers throughout Germany, whom we invite to use our Press Dates platform, where they can find inspirations among the season’s latest fashion trends.
We design an individualized landing page as a virtual showroom for each of our participating brands, which include Buff, Bulgari, Desigual, lululemon, Swarovski and Timberland. Each label can stage its new collections in detail in its own virtual showroom. Collaborations with other agencies and brands add even more diversity to the portfolio of participating brands.
In addition to designing an intuitively usable website, we also rely on high-quality product videos and detailed views to create a vivid online presence for tomorrow’s latest designs and it-pieces.
Via the video hangout function in the individual brands’ spaces, media representatives are able to talk to the brands’ experts, distribute product “likes” or order directly. The platform also remains available for fresh fashion inspirations throughout the entire season.
With the Digital Fashion Press Dates, we create a terrific platform for the start of the autumn/winter season in 2020 and thus adapt our Press Dates to match the current dynamics of the industry. Accessible at all times and from anywhere in the world, this year’s Digital Fashion Press Dates once again successfully brings together communities involved with fashion and lifestyle.