What would fashion be if we weren’t able to admire the leading designers’ latest creations on the runway at the start of the season?
Together with Marc Cain, we are giving a contemporary format to the classic fashion show. Livestreamed directly from his light-flooded futuristic headquarters, Marc Cain digitally presents his SS21 collection “The Sky is the Limit” for the first time.
Journalists, sales representatives, customers and influencer stars such as Leonie Hanne and Viktoria Rader will excitedly view the live broadcast from the virtual “front row.”
To accompany the event, we’ll host a small, high-carat, streaming event in the stylish cinema hall at Soho House in Berlin, where twenty handpicked VIPs and influencers will join media representatives to immerse themselves in the fashion world of Marc Cain.
With coverage on television and in key fashion media such as Vogue and Textilwirtschaft, we’ll celebrate a successful premiere of the new format together with Marc Cain.