Riding snowmobiles at minus 25 degrees Centigrade, snow and darkness: we traveled to Finland together with selected influencers from the areas of travel, tech and digital lifestyle.
Our foray into the Far North enabled the influencers to test the technically innovative features of the new Sony Premium Camera a6600 and other Sony products under extreme environmental conditions.
For our principal motif, we chose one of the Far North’s most spectacular natural phenomena: the Northern Lights.
With a little help from the a6600’s extremely powerful APS-C sensor, the influencers created sensational content, which they shared with their followers in numerous Instagram stories and posts.
For more than four out of five Germans, brand trust (83%) exerts almost as much influence on the purchase decision as product benefits and quality (87%).
Edelman Trust Barometer 2019 Special Report
In addition to the new camera, we also integrated the Sony Xperia 1 and the WF 1000XM3 headphones as functional additions for demanding creators of exceptional content.
An on-site workshop facilitated sharing between the Sony brand and members of one of its most influential target groups.
By presenting different product categories, we positioned Sony as the perfect all-rounder for high-quality content production. By visually capturing the Northern Lights, we created an intense brand experience that lastingly strengthened the influencers’ trust in the Sony brand.