“Everybody has a story to tell” is the motto for the relaunch of BOSS Eyewear Woman, one of the brands that belong to our client Safilo Group. We adapted the campaign for the German-speaking market and we signed the model and influencer Stefanie Giesinger to be its face.
In her role as social ambassador, Stefanie places the new BOSS Eyewear Woman collection in numerous posts and stories on her Instagram channel. She also skillfully stages the relaunched label in an editorial content shoot and in top fashion media, such as InStyle and others.
With this credible brand ambassadorship, we achieve maximum media coverage for a successful new start of BOSS Eyewear Woman in Germany.