When it comes to your own home, our interior design client Jotex has only one rule: You Do You.
In line with the overarching idea of Jotex’s campaign, we chose a protagonist for the spring collection’s German launch. Our hero: the model and actress Elena Carrière, who celebrates her individuality and has the courage to break away from the norm.
We organize the campaign shoot and accompany the production of video and image material, which is published on all channels in the German market from the website to the social channels of our brand ambassador.
We create even more awareness through media collaborations, e.g. with Glamour Germany and the Austrian fashion magazine Flair. It’s about #timeYouDoYou!
Social Content & Clipping Highlights
Through collaborations with Elena Carrière and selected, relevant media we support Jotex with a successful start into the season and the German speaking markets.