Jack Daniel’s

A green basket filled with fresh limes and a bottle of Jack Daniel's Tennessee Apple whiskey on top, showcasing a vibrant and refreshing cocktail ingredient setup.
A top-down view of a tabletop scene featuring a hand holding a cocktail with ice and a lemon slice, a bottle of Jack Daniel’s Tennessee Honey, and various game pieces including colorful toothpicks scattered across a light-colored surface. Nearby, a measuring jigger, a yellow notebook, and a set of keys are also visible, creating a vibrant and engaging atmosphere for a social gathering.

360° Campaign

 

Jack Daniel’s Flavors presented itself with the “Flavor City” campaign, which provided a creative platform for online marketing communication. The aim was to raise awareness of the various Jack Daniel’s flavors among consumers and increase awareness in the “Early Evening” CEP.

SERVICES

Marketing  

Influencer Marketing

Creation & Content

 

The Flavor City campaign combined influencer marketing, high-quality content production and a tailored Pinterest strategy to highlight the versatility of Jack Daniel’s flavors. A seven-week influencer campaign achieved maximum reach and engagement through coordinated storytelling, while the Pinterest campaign showcased the brand and signature drinks with aesthetic product shots and dynamic content. This approach strengthened the connection with the target group and fostered lasting brand loyalty.

 

Bottles of Jack Daniel's Tennessee Honey and Apple whiskey partially nestled in a net bag filled with fresh lemons and limes, set against a vibrant green grass backdrop.
Two glasses of mixed drinks with lime and lemon garnishes are being held, accompanied by a bottle of Jack Daniel's Tennessee Honey and another bottle in the foreground, set against a warm, inviting background with greenery.
A bottle of Jack Daniel's Tennessee Apple whiskey is placed on a table alongside two cocktail glasses filled with ice and garnished with lime. A green handbag and a jigger sit next to the drinks against a vibrant orange background.
Promotional graphic inviting brands for a strategic update consultation with a bright yellow background and bold text that reads, "Let's Talk!"
Graphic displaying the text "Interactions Influencer 13.8k" alongside simplistic illustrations of three people. The design emphasizes engagement on social media with a focus on influencer metrics.
Graphic displaying the text "Impressions Pinterest 28M" with an eye icon, highlighting significant engagement statistics on Pinterest.
Promotional graphic inviting brands for a strategic update consultation with a bright yellow background and bold text that reads, "Let's Talk!"
A top-down view of a tabletop scene featuring a hand holding a cocktail with ice and a lemon slice, a bottle of Jack Daniel’s Tennessee Honey, and various game pieces including colorful toothpicks scattered across a light-colored surface. Nearby, a measuring jigger, a yellow notebook, and a set of keys are also visible, creating a vibrant and engaging atmosphere for a social gathering.
Bottles of Jack Daniel's Tennessee Honey and Apple whiskey partially nestled in a net bag filled with fresh lemons and limes, set against a vibrant green grass backdrop.
Two glasses of mixed drinks with lime and lemon garnishes are being held, accompanied by a bottle of Jack Daniel's Tennessee Honey and another bottle in the foreground, set against a warm, inviting background with greenery.
A bottle of Jack Daniel's Tennessee Apple whiskey is placed on a table alongside two cocktail glasses filled with ice and garnished with lime. A green handbag and a jigger sit next to the drinks against a vibrant orange background.
Basket filled with fresh green limes and a bottle of Jack Daniel's Tennessee Apple whiskey, showcasing a vibrant combination ideal for cocktails and summer drinks.
Graphic displaying the text "Interactions Influencer 13.8k" alongside simplistic illustrations of three people. The design emphasizes engagement on social media with a focus on influencer metrics.
Graphic displaying the text "Impressions Pinterest 28M" with an eye icon, highlighting significant engagement statistics on Pinterest.
Promotional graphic inviting brands for a strategic update consultation with a bright yellow background and bold text that reads, "Let's Talk!"

kontakt@haebmau.de

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Franz-Joseph-Str. 1
80801 München
T +49 89 381 080

Showroom München
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80801 München

Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080

Showroom Berlin
Rosenthaler Str. 51
10178 Berlin

  • Deutsch
  • English

kontakt@haebmau.de

BüroOffice Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080

Showroom Berlin
Rosenthaler Str. 51
10178 Berlin

Büro MünchenOffice Munich
Franz-Joseph-Str. 1
80801 MünchenMunich
T +49 89 381 080

Showroom MünchenMunich
Franz-Joseph-Str. 1
80801 MünchenMunich

  • Deutsch
  • English
Contact

kontakt@haebmau.de

Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Office Munich
Franz-Joseph-Str. 1
80801 Munich
T +49 89 381 080
Showroom

Showroom Munich
Franz-Joseph-Str. 1
80801 Munich

Showroom Berlin
Rosenthaler Str. 51
10178 Berlin

Kontakt

kontakt@haebmau.de

Büro Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Büro München
Franz-Joseph-Str. 1
80801 München
T +49 89 381 080
Showroom
Showroom München
Franz-Joseph-Str. 1
80801 München

Showroom Berlin
Rosenthaler Str. 51
10178 Berlin

  • Deutsch
  • English

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