NEWS
New Business
Welcome Orveon Global
haemau Beauty meets Orveon Global: We are now managing PR and influencer marketing for the iconic brands Laura Mercier and bareMinerals in the DACH region. Our mission is to increase brand and product awareness and strengthen the consumer communities in the long-term. We are very much looking forward to the collaboration!
Click here for the post on LinkedIn.
Insights
50% women in leadership
Since 1st of June, two powerful women from our own ranks have joined the leadership team around Co-CEOs Sebastian Warschow and Markus Bublitz. Jennifer Lewandowski is the first woman to take on the role of Chief Financial Officer (CFO) – Claudia Ebe is the first woman in 37 years of haebmau to take on the position of Chief People & Culture Officer (CPCO). With a leadership team that consists of half women, we emphasise the importance of diversity as a key success factor for the future!
Curious? Click here for the LinkedIn post.
New Business
Welcome Rosewood Munichย
We welcome Rosewood Munich as a new client in our Digital Unit. From now on, we will support the brand, located in the heart of Munich, in the areas of social media, community building, and content conception. Our commitment to high-quality content and our deep connection to Munich make us the perfect partner for Rosewood Munich.ย
Curious? Check out our LinkedIn post.ย
Event
Dinner for FOSSILย
On the occasion of the Munich International Film Festival, we hosted an exclusive dinner for our client FOSSIL at the Rosewood Munich. The event not only presented the current and upcoming FOSSIL collections, but also created space for exciting conversations. It was the perfect setting to experience the brand in a special way.ย
Want more impressions? Check out the LinkedIn post.ย
Event
35th Global Summit of Womenย
Vice Chancellor Lars Klingbeil and Josephine Ortlieb, Vice President of the Bundestag, opened the 35th Global Summit of Women in Berlin! Under the motto “Women: Restoring Values in the Digital Age,” participants from over 60 countries gathered from July 3 to 5 to jointly combat the backlash against diversity and women’s rights.ย
Check out the LinkedIn post.ย
Insights
haebmau New Health Unit
At haebmau, we have established a New Health Unit! Our goal is to support brands, editorial teams, creators, and their managements with expertise and clear points of contact, creating orientation together in this dynamic industry.ย
Want to learn more? Check out the LinkedIn post.
Insights
Luxury Business Day
At the Gaggenau Showroom, our colleagues from the Growth & Collaboration Team presented insights into Gen Z‘s luxury preferences at the INLUX Luxury Business Day. They demonstrated how luxury brands can succeed on TikTok and how to promote awareness and authentic brand building. Luxury trends that stood out included luxury fragrances, food content, and colorful interiors.ย
More information on this topic available on LinkedIn.ย
New Business
Welcome, Heroes & Heroines!ย
haebmau has acquired a majority stake in the renowned Vienna-based communications agency Heroes & Heroines GmbH. With this acquisition, we are not only expanding our service offerings for our clients but also becoming more flexible in responding to market developments and client needs.ย ย
Find more information here.
Insights
Lifestyle Agency No. 1 โ 2025
We are very proud that haebmau once again ranks at the top of the Lifestyle category in the latest PR-Journal ranking! Additionally, we are delighted to have maintained our 20th place in the overall ranking from the previous year, and to see that the agency market in 2024 continued to grow despite many challenges!ย
Click here to view all rankings!
Insights
GWA Revenue Ranking 2024
The current revenue ranking of the top 50 agencies by GWA, HORIZONT and W&V shows that our industry is growing despite global uncertainties. We are proud to have moved up two places and are now among the top 30. With our haebmau AI and strategic new business, we are focusing on innovation and expertise to remain successful even in challenging times.
Curious? Get detailed insights on LinkedIn.
Event
FW25 – Pressdates
At the beginning of April, we organized the FW25 Pressdates together with KARLA OTTO, superneo communication GmbH and other partner brands at our office in the heart of Munich. At this lively event, our media partners received all the important insights and inspiring impulses from our brands. The day was rounded off with an exclusive get-together at Schumann’s Tagesbar.
Check out the post on Instagram here!
Case
cosnova Tik Tok-Shop launch in Germany
Our customer cosnova has launched its TikTok shop in Germany with the trend brand essence. As part of a major launch event, cosnova presented the comeback of the desired essence Cranberry Lip Oil in a livestream. We are excited to see how the German market develops and which brands will follow.
Curious? Find the LinkedIn-Post here.
Event
Tommy Hilfiger X Safilo Group: Exclusive event in Paris!
Tommy Hilfiger celebrated the new eyewear collection in collaboration with the Safilo Group at an exclusive cocktail event at the Hรดtel Particulier Montmartre in Paris. The highlight was the new brand ambassador, football star Marco Asensio. Guests discovered the spring/summer 2025 models while listening to live music and DJs. We took care of guest management, press relations and support with content creation.
Curious? Find more info and pictures on Instagram.
Insights
Communitycation
How do you stay relevant as a communications agency? Our answer: communitycation. Our innovative concept is based on active dialog with brand communities and is the result of an intensive exploration of our identity and working methods. Our board member Markus Bublitz, provides exciting insights in the current issue (02/2025) of Grafikmagazin.
Exciting? Find out more on LinkedIn.
Event
Primark Press Brunch
We hosted a cozy press brunch to present Primark’s new spring collection. Our guests immersed themselves in a creative floral workshop and indulged their senses with an exquisite brunch buffet.
Click here for the post on Instagram.
Insights
Influencer Marketing Jam
In March, our Influencer Marketing Jam in Berlin and Munich entered its second round and offered learnings and insights from our colleagues Catherine da Rocha Dรผssel and Alina Wehling from their latest campaigns. We were shown how we can significantly increase ROI and community engagement through targeted influencer marketing.
ย Curious? Find out more on LinkedIn.
Case
TULA Skincare – 360ยฐ Launchkonzept
TULA Skincare has established itself as the leading brand for probiotic skincare in german-speaking countries. With exclusive influencer collaborations, impressive press and influencer events and targeted media placements in top magazines such as Gala and Vogue, we have successfully expanded the brand throughout the GAS market. Our 360ยฐ launch concept for TULA Skincare has inspired the beauty world!
More info? Click here for the LinkedIn Post.
Event
W&V Summit 2025
How do brands remain relevant in their community, identify the right growth drivers, and take responsibility? These questions were at the forefront of this year’s W&V Summit, where we gathered valuable insights. We explored the challenges CMOs face and how best to address them, along with strategies for enhancing community engagement and much more.
Curious for more? Get detailed insights on LinkedIn.
Insights
Expanding our collaboration with cosnova!
Cosnova is an absolute pioneer in the beauty industry: Our colleagues from the Growth and Collaboration and Beauty teams joined cosnova for exclusive insights into their advanced technologies and innovative processes. Since the beginning of March, we have been supporting Cosnova in the areas of thought leadership and digital PR – we truly look forward to working with them!
You can find more information on LinkedIn.
Insights
We celebrate women worldwide!
On International Women’s Day, we at haebmau are particularly proud to have a female quota of 80%. On International Women’s Day, we celebrate not only our founder Chris Stricker, who launched haebmau over 35 years ago, but also all our female colleagues who work hard for our agency and clients every day. We would like to particularly highlight Irene Natividad, President of the Global Summit of Women, who works tirelessly for women’s rights. Irene is a key figure in the global movement for women in business, bringing leaders together to promote equality.
Curious? Find out more on LinkedIn.
Insights
GWA Diversity Guide
To mark International Women’s Day, the GWA is publishing its first Diversity Guide. This guide emphasizes the importance of diversity in the communications industry and offers practical approaches for DEI&B (Diversity, Equality, Inclusion & Belonging). Extremely important in our current times!
Interested? Click here for the GWA guide on LinkedIn.
Event
House of Fora
In May and June 2025, the Linden Palais, an office of our client Fora, will be transformed into the House of Fora – a curated exhibition space for young Berlin brands and artists. In collaboration with renowned visual merchandiser Heidrun Ariane Troendle, we are offering four up-and-coming brands the chance to present their products and visions in one of Berlin’s busiest streets.
More information about the event and participation can be found on LinkedIn!
Event
Timberland goes Berlin Fashion Week again!
As the official partner of the BALLETSHOFER fashion show, Timberland presented exclusive styles on Berlin’s catwalk for the second time. The Heritage Moc Toe silhouette in BALLETSHOFER’s characteristic blue and an innovative lace design, specially designed for the show, attracted everyone’s attention.
Click here for the post on Instagram.
Insights
Tips for successful project management in influencer marketing
Our influencer marketing experts have combined their experience from past projects to create a step-by-step guide to influencer marketing project management. The four steps cover everything that needs to be considered within an influencer marketing journey.
Check out the step-by-step guide on LinkedIn.
Event
35th Global Summit of Women
We are excited to announce the 35th Global Summit of Women, which will take place from July 3 to 5, 2025, in Berlin. This significant event brings together female leaders from politics and business to foster cross-border alliances.
More information about the event and participation is available on LinkedIn!
New Business
Welcome (back) BMW Group
We are thrilled to be working with the BMW Group again since the beginning of the year to shape PR in the areas of cultural engagement, design, lifestyle, BMW World and Museum. Our team leads Dรฉsirรฉe Mateyka and Bettina Galindo-Matzner are delighted with the outstanding team effort that led to this success.
More information about the collaboration is available on LinkedIn.
Insights
Achieving campaign success with influencer personas
We have developed helpful templates for creating influencer personas. These templates cover everything important for building successful influencer communities. Our experts have pooled their experiences to provide you with the best tips for authentic storytelling and maximizing campaign success.
Check out the influencer persona templates on LinkedIn.
Insights
Our influencer marketing forecast for 2025
We have created our influencer marketing forecast for 2025. The forecast highlights key trends and developments in influencer marketing, including increasing budgets, sustainable partnerships, the potential of LinkedIn influencers and the role of AI innovations. These trends will shape the industry in the coming year and offer exciting opportunities for brands and influencers.
Interested? Click here for our forecast on LinkedIn.
Event
ISPO 2024
ISPO has established itself as a platform that redefines health, sustainability, technology and sport. We supported our client with the planning of the Media Day, the coordination of interviews with top speakers such as Andre Agassi and Malaika Mihambo as well as the reporting.
Curious? Find more info and impressions on Instagram.
Event
Fossil Christmas Dinner
Together with Fossil, we celebrated the holiday season with a dinner at Orania Berlin. An impressive live performance by Alina Wichmann set the perfect mood while the Special Wizard of Oz Collection, the Holiday Collection, and a preview of the spring highlights were presented. We were responsible for invitation management and had the honor of welcoming friends of the brand, including actors, artists, singers, and representatives from leading media outlets.
Want to see more of the event? Find more info and impressions on Instagram.
Project
Amazon Christmas Project
Amazon.de and Amazon Music launched an exciting project for Christmas 2024. The Elevator Boys released their first Christmas song, a cover of “Jingle Bell Rock,” accompanied by an exclusive Christmas sweater in a limited edition. Our Berlin Fashion & Accessories Team handled product development, coordinated communications, and organized an exclusive dinner for media and influencers.
Find more info and impressions on Instagram.
Insights
Why LinkedIn should be part of every communication strategy:
At haebmau, we know how crucial LinkedIn is for influencer marketing, corporate branding, and thought leadership. Learn how we can elevate your presence to the next level.
Are you interested in being more active on LinkedIn? Then get in touch with us and check out our LinkedIn post for more information!
Insights
Discover the power of influencer marketing – this is how we work!
Based on our expertise in influencer marketing across various lifestyle sectors, we have developed three fundamental principles that guide our projects. We have summarized these principles for you on LinkedIn.
Check out our LinkedIn post.
Insights
KPIs are the secret sauce for every successful influencer campaign!
At haebmau, we understand how important KPIs are to our clients, which is why we work in a very KPI-driven manner.
You want to know more? Get a deeper insight in our latest LinkedIn post!
Event
Aroma Masterclass with Victorinox
We recently hosted an exclusive Aroma Masterclass in Berlin with Victorinox and chef Marco Mueller Rutz. Participants explored flavors and assembled their own Victorinox pocketknife.
Curious for more details? Check out our Instagram post!
Event
Arc’teryx Winter Film Tour
Our team was thrilled to handle media support for the Arcโteryx Winter Film Tour in Berlin and Munich, from invitations to on-site interviews and a social media raffle.
Curious about how we made this event unforgettable? Check out our Instagram!
Agency
haebmau in figures
To get to know haebmau better as an agency and to provide you with deeper insights, we have summarized some exciting figures and insights from our agency on LinkedIn, taken from our latest CSR report. Take a look and learn more about our working culture, our commitment and our successes!
Curious? Click here for our insights on LinkedIn, which you can also find in our latest CSR report.
Insights
Influencer Marketing checklist
Our influencer marketing expert Lisa Perepelytsia has created a checklist to help you optimize your campaigns. It covers key points such as creative freedom, generational differences, relevant content, community proximity and KPI-driven strategies. Lisa gathered valuable input from DMEXCO and Baby got Business.
Curious? Click here for the full LinkedIn post and checklist.
Event
Catrice event
Catrice has developed the new Invisible Cover Foundation with 40 shades, based on the analysis of 1,500 skin tones and AI-based technology. For the launch in October, Catrice hosted an exclusive event in Hamburg, where our beauty team, led by Berit Warta, took care of the pre- and post-event support as well as the guest management.
Curious? You can find more information and images of the event on our LinkedIn.
Agency
haebmau CSR-Report
We are excited to present our latest haebmau CSR report! We are aware of our responsibility as a communications agency and are proud to show how we are implementing these commitments and making a positive contribution to a better future. Let’s shape the future together and take responsibility!
Curious? Click here to read the full CSR-Report.
Event
haebmau goes DMEXCO
Will AI influencers soon take over social media? That was the question at this year’s DMEXCO, themed “Prompting the Future”, all about artificial intelligence. We were there and summarized the key takeaways for you on LinkedIn.
Click here to read the LinkedIn post.
Event
Therabody marathon weekend
We organized the ultimate marathon weekend for Therabody in Berlin, including locations, events, hotels, press relations and participant support. From the kick-off event to the shake-out run and pasta party, we made sure everyone was well prepared with Therabody products and the right support.
Want more info? Click here to read the LinkedIn post.
Event
Bosch x IFA
The future is smart thanks to Bosch Smart Home! Our team supported Bosch Smart Home at IFA 2024, the leading trade fair for consumer electronics and home appliances, to present their innovative technologies. We were responsible for press communications, coordinated media appointments and provided on-site support for journalists.
Want to know more? Click here for the Instagram post.
Event
freundin brunch x Too Good To Go
Too Good To Go, in partnership with freundin magazine, hosted a brunch to raise awareness about food waste and its impact on climate change. Guests learned how to avoid food waste through a panel discussion and insights into fermentation and preservation. We are very proud to support Too Good To Go’s mission in the fight against food waste!
Check out some event impressions on Instagram.
Client News
Gisele Bรผndchen x Marc O’Polo
Gisele Bรผndchen is the new face of Marc O’Polo. The world-famous icon brings her natural elegance and authenticity to the brand, underscoring its commitment to timeless style and sustainability. This collaboration strengthens the credibility and authenticity of Marc O’Polo.
Looking for the right testimonial for your brand? Let’s talk!
New Business
New Business Conference
In mid-September, the New Business Conference took place in Dรผsseldorf at TEAMBBDO The Marketing Group Germany. One of the most important insights we took away with us was: Humour has to be back!
In addition to other exciting and inspiring impulses – from Christian Rรคtsch, Frank Dopheide and Andrew Robertson, among others – we attended four different themed workshops in an open exchange on the art of โBrand Buildingโ, โCollaborationโ, โSuccessโ and โWinning New Clientsโ. We are already looking forward to next year!
Want to know more about the New Business Conference? Click here to read the LinkedIn Post.
Event
Marke-Brand at Berlin Fashion Week
At Berlin Fashion Week, designer Mario Keine and his brand Marke-Brand once again proved that he has mastered the art of fashion design to perfection. Up-and-coming Cologne-based designer Mario Keine presented his S/S25 collection โZapfenstreichโ at the Kulturforum, which provided the perfect stage for his clear yet detailed designs.
For his third collection, Keine was particularly influenced by the traditions and customs of his home city and the lack of reflection and critical examination of these. We had the honour of being responsible for the guest management and PR of the show.
haebmau universe
Bundes-Beauty-Spiele
In August, our Beauty team led by Carolin Hermeling designed and organized the first โBundesbeautyspieleโ 2024 at our Munich location. The motto of this year’s team event: sweat, determination and lots of fun meets beauty and prosecco!
What does that look like? Watch the reel here – our colleagues captured the whole evening, of course!
ย
New Industry
New Health
A new industry enriches our portfolio: New Health!
We believe that the new health industries not only offer economic opportunities, but can also change the way we understand, promote and sustain health. Our mission as an agency is to support this dynamic sector with creative and strategic communications and to strengthen brands with innovative products.
ย
Event
Arc’teryx Summer Party
Attention Outdoor-Fans:ย Arcโteryx new store in Munich is now open! And it is not just about shopping โ it’s a hub for sustainability! We kicked this summer party off with an intimate media workshop, a store tour and insights from the very athletes who co-designed various products. The ReBIRDโข Service Center stole the show, demonstrating how to breathe new life into older or used gear. Later, the celebration continued with editors, influencers and friends of the brand. Experience the fusion of function, fashion and eco-friendliness with Arc’teryx!
Pro bono project
Margot Friedlรคnder Prize
In cooperation with antoni Berlin GmbH & Co. KG (via C_SR) to support the communication of the first call for entries for the Margot Friedlรคnder Prize in the areas of PR, social media and event planning.ย
The Margot Friedlรคnder Prize is awarded by the Margot Friedlรคnder Foundation to people who stand up for tolerance, humanity and against anti-semitism or anti-democracy.ย
More information about the Margot Friedlรคnder Foundation and the Margot Friedlรคnder Prize, as well as the accompanying film, can be found on the website. Application and nomination forms can also be downloaded here.ย
haebmau universe
‘La Dolce Innenhof’ summer events
In July, we brought la dolce vita to the courtyards of our agencies in Berlin and Munich. With bubbles, Peroni, pizza, ice cream and DJ sounds, we celebrated the summer with our colleagues. Fancy that Italo feeling? Watch our recap video on LinkedIn and bring some dolce vita to your desk.ย
ย
Event
Timberlandย goes Berlin Fashion Week
Timberland conquered the catwalk as official partner of the BALLETSHOFER fashion show. The iconic Timberland boat shoe was reinterpreted in 18 looks. With craftsmanship, innovation and cultural connection, Timberland was the perfect addition to the new collection.ย
Three shoe designs reflected the transformative nature of the collection. We managed the design process, guest & invitation management and press relations. An exclusive dinner at Verลnika restaurant with 15 guests, including press and influencers, rounded off the event.ย
New business
Communication for essence and Catrice in the GAS marketย
We are happy to announce our cooperation with cosnova! From now on we will be responsible for PR and strategic consulting for essence cosmetics and Catrice cosmetics in the GAS region. Our goal is to increase the brands’ visibility and engagement through continuous PR, storytelling, events and collaborations. We build on the existing awareness and strengthen the connection to the communities.ย
Data & insights
Kantar Brand Inclusion Index
The Brand Inclusion Index from our client Kantar shows the importance of diversity and inclusion. The global study covers 18 countries, 72 industries and 648 brands.ย
ย Key takeaways:ย
- 75% of consumers worldwide and 70% in Germany consider diversity and inclusion when making purchasing decisions.ย
- Inclusive marketing significantly increases sales.ย
- dm-drogerie markt Germany is particularly appreciated for its commitment.ย
Top inclusive brands:ย
- Global: Google, Amazon, Nike, Dove, McDonald’sย
- Germany: Amazon, Dove, Nike, Netflix, DMย
ย Want to learn more? Click here to read the LinkedIn Post.
Agency
Learn more about our mindset around communitycation.
Insights
GWA Revenue Ranking 2024
The current revenue ranking of the top 50 agencies by GWA, HORIZONT and W&V shows that our industry is growing despite global uncertainties. We are proud to have moved up two places and are now among the top 30. With our haebmau AI and strategic new business, we are focusing on innovation and expertise to remain successful even in challenging times.
Curious? Get detailed insights on LinkedIn.
Event
FW25 – Pressdates
At the beginning of April, we organized the FW25 Pressdates together with KARLA OTTO, superneo communication GmbH and other partner brands at our office in the heart of Munich. At this lively event, our media partners received all the important insights and inspiring impulses from our brands. The day was rounded off with an exclusive get-together at Schumann’s Tagesbar.
Check out the post on Instagram here!
Case
cosnova Tik Tok-Shop launch in Germany
Our customer cosnova has launched its TikTok shop in Germany with the trend brand essence. As part of a major launch event, cosnova presented the comeback of the desired essence Cranberry Lip Oil in a livestream. We are excited to see how the German market develops and which brands will follow.
Curious? Find the LinkedIn-Post here.
Event
Tommy Hilfiger X Safilo Group: Exclusive event in Paris!
Tommy Hilfiger celebrated the new eyewear collection in collaboration with the Safilo Group at an exclusive cocktail event at the Hรดtel Particulier Montmartre in Paris. The highlight was the new brand ambassador, football star Marco Asensio. Guests discovered the spring/summer 2025 models while listening to live music and DJs. We took care of guest management, press relations and support with content creation.
Curious? Find more info and pictures on Instagram.
Insights
Communitycation
How do you stay relevant as a communications agency? Our answer: communitycation. Our innovative concept is based on active dialog with brand communities and is the result of an intensive exploration of our identity and working methods. Our board member Markus Bublitz, provides exciting insights in the current issue (02/2025) of Grafikmagazin.
Exciting? Find out more on LinkedIn.
Event
Primark Press Brunch
We hosted a cozy press brunch to present Primark’s new spring collection. Our guests immersed themselves in a creative floral workshop and indulged their senses with an exquisite brunch buffet.
Click here for the post on Instagram.
Insights
Influencer Marketing Jam
In March, our Influencer Marketing Jam in Berlin and Munich entered its second round and offered learnings and insights from our colleagues Catherine da Rocha Dรผssel and Alina Wehling from their latest campaigns. We were shown how we can significantly increase ROI and community engagement through targeted influencer marketing.
ย Curious? Find out more on LinkedIn.
Case
TULA Skincare – 360ยฐ Launchkonzept
TULA Skincare has established itself as the leading brand for probiotic skincare in german-speaking countries. With exclusive influencer collaborations, impressive press and influencer events and targeted media placements in top magazines such as Gala and Vogue, we have successfully expanded the brand throughout the GAS market. Our 360ยฐ launch concept for TULA Skincare has inspired the beauty world!
More info? Click here for the LinkedIn Post.
Event
W&V Summit 2025
How do brands remain relevant in their community, identify the right growth drivers, and take responsibility? These questions were at the forefront of this year’s W&V Summit, where we gathered valuable insights. We explored the challenges CMOs face and how best to address them, along with strategies for enhancing community engagement and much more.
Curious for more? Get detailed insights on LinkedIn.
Insights
Expanding our collaboration with cosnova!
Cosnova is an absolute pioneer in the beauty industry: Our colleagues from the Growth and Collaboration and Beauty teams joined cosnova for exclusive insights into their advanced technologies and innovative processes. Since the beginning of March, we have been supporting Cosnova in the areas of thought leadership and digital PR – we truly look forward to working with them!
You can find more information on LinkedIn.
Insights
We celebrate women worldwide!
On International Women’s Day, we at haebmau are particularly proud to have a female quota of 80%. On International Women’s Day, we celebrate not only our founder Chris Stricker, who launched haebmau over 35 years ago, but also all our female colleagues who work hard for our agency and clients every day. We would like to particularly highlight Irene Natividad, President of the Global Summit of Women, who works tirelessly for women’s rights. Irene is a key figure in the global movement for women in business, bringing leaders together to promote equality.
Curious? Find out more on LinkedIn.
Insights
GWA Diversity Guide
To mark International Women’s Day, the GWA is publishing its first Diversity Guide. This guide emphasizes the importance of diversity in the communications industry and offers practical approaches for DEI&B (Diversity, Equality, Inclusion & Belonging). Extremely important in our current times!
Interested? Click here for the GWA guide on LinkedIn.
Event
House of Fora
In May and June 2025, the Linden Palais, an office of our client Fora, will be transformed into the House of Fora – a curated exhibition space for young Berlin brands and artists. In collaboration with renowned visual merchandiser Heidrun Ariane Troendle, we are offering four up-and-coming brands the chance to present their products and visions in one of Berlin’s busiest streets.
More information about the event and participation can be found on LinkedIn!
Event
Timberland goes Berlin Fashion Week again!
As the official partner of the BALLETSHOFER fashion show, Timberland presented exclusive styles on Berlin’s catwalk for the second time. The Heritage Moc Toe silhouette in BALLETSHOFER’s characteristic blue and an innovative lace design, specially designed for the show, attracted everyone’s attention.
Click here for the post on Instagram.
Insights
Tips for successful project management in influencer marketing
Our influencer marketing experts have combined their experience from past projects to create a step-by-step guide to influencer marketing project management. The four steps cover everything that needs to be considered within an influencer marketing journey.
Check out the step-by-step guide on LinkedIn.
Event
35th Global Summit of Women
We are excited to announce the 35th Global Summit of Women, which will take place from July 3 to 5, 2025, in Berlin. This significant event brings together female leaders from politics and business to foster cross-border alliances.
More information about the event and participation is available on LinkedIn!
New Business
Welcome (back) BMW Group
We are thrilled to be working with the BMW Group again since the beginning of the year to shape PR in the areas of cultural engagement, design, lifestyle, BMW World and Museum. Our team leads Dรฉsirรฉe Mateyka and Bettina Galindo-Matzner are delighted with the outstanding team effort that led to this success.
More information about the collaboration is available on LinkedIn.
Insights
Achieving campaign success with influencer personas
We have developed helpful templates for creating influencer personas. These templates cover everything important for building successful influencer communities. Our experts have pooled their experiences to provide you with the best tips for authentic storytelling and maximizing campaign success.
Check out the influencer persona templates on LinkedIn.
Insights
Our influencer marketing forecast for 2025
We have created our influencer marketing forecast for 2025. The forecast highlights key trends and developments in influencer marketing, including increasing budgets, sustainable partnerships, the potential of LinkedIn influencers and the role of AI innovations. These trends will shape the industry in the coming year and offer exciting opportunities for brands and influencers.
Interested? Click here for our forecast on LinkedIn.
Event
ISPO 2024
ISPO has established itself as a platform that redefines health, sustainability, technology and sport. We supported our client with the planning of the Media Day, the coordination of interviews with top speakers such as Andre Agassi and Malaika Mihambo as well as the reporting.
Curious? Find more info and impressions on Instagram.
Event
Fossil Christmas Dinner
Together with Fossil, we celebrated the holiday season with a dinner at Orania Berlin. An impressive live performance by Alina Wichmann set the perfect mood while the Special Wizard of Oz Collection, the Holiday Collection, and a preview of the spring highlights were presented. We were responsible for invitation management and had the honor of welcoming friends of the brand, including actors, artists, singers, and representatives from leading media outlets.
Want to see more of the event? Find more info and impressions on Instagram.
Project
Amazon Christmas Project
Amazon.de and Amazon Music launched an exciting project for Christmas 2024. The Elevator Boys released their first Christmas song, a cover of “Jingle Bell Rock,” accompanied by an exclusive Christmas sweater in a limited edition. Our Berlin Fashion & Accessories Team handled product development, coordinated communications, and organized an exclusive dinner for media and influencers.
Find more info and impressions on Instagram.
Insights
Why LinkedIn should be part of every communication strategy:
At haebmau, we know how crucial LinkedIn is for influencer marketing, corporate branding, and thought leadership. Learn how we can elevate your presence to the next level.
Are you interested in being more active on LinkedIn? Then get in touch with us and check out our LinkedIn post for more information!
Insights
Discover the power of influencer marketing – this is how we work!
Based on our expertise in influencer marketing across various lifestyle sectors, we have developed three fundamental principles that guide our projects. We have summarized these principles for you on LinkedIn.
Check out our LinkedIn post.
Insights
KPIs are the secret sauce for every successful influencer campaign!
At haebmau, we understand how important KPIs are to our clients, which is why we work in a very KPI-driven manner.
You want to know more? Get a deeper insight in our latest LinkedIn post!
Event
Aroma Masterclass with Victorinox
We recently hosted an exclusive Aroma Masterclass in Berlin with Victorinox and chef Marco Mueller Rutz. Participants explored flavors and assembled their own Victorinox pocketknife.
Curious for more details? Check out our Instagram post!
Event
Arc’teryx Winter Film Tour
Our team was thrilled to handle media support for the Arcโteryx Winter Film Tour in Berlin and Munich, from invitations to on-site interviews and a social media raffle.
Curious about how we made this event unforgettable? Check out our Instagram!
Agency
haebmau in figures
To get to know haebmau better as an agency and to provide you with deeper insights, we have summarized some exciting figures and insights from our agency on LinkedIn, taken from our latest CSR report. Take a look and learn more about our working culture, our commitment and our successes!
Curious? Click here for our insights on LinkedIn, which you can also find in our latest CSR report.
Insights
Influencer Marketing checklist
Our influencer marketing expert Lisa Perepelytsia has created a checklist to help you optimize your campaigns. It covers key points such as creative freedom, generational differences, relevant content, community proximity and KPI-driven strategies. Lisa gathered valuable input from DMEXCO and Baby got Business.
Curious? Click here for the full LinkedIn post and checklist.
Event
Catrice event
Catrice has developed the new Invisible Cover Foundation with 40 shades, based on the analysis of 1,500 skin tones and AI-based technology. For the launch in October, Catrice hosted an exclusive event in Hamburg, where our beauty team, led by Berit Warta, took care of the pre- and post-event support as well as the guest management.
Curious? You can find more information and images of the event on our LinkedIn.
Agency
haebmau CSR-Report
We are excited to present our latest haebmau CSR report! We are aware of our responsibility as a communications agency and are proud to show how we are implementing these commitments and making a positive contribution to a better future. Let’s shape the future together and take responsibility!
Curious? Click here to read the full CSR-Report.
Event
haebmau goes DMEXCO
Will AI influencers soon take over social media? That was the question at this year’s DMEXCO, themed “Prompting the Future”, all about artificial intelligence. We were there and summarized the key takeaways for you on LinkedIn.
Click here to read the LinkedIn post.
Event
Therabody marathon weekend
We organized the ultimate marathon weekend for Therabody in Berlin, including locations, events, hotels, press relations and participant support. From the kick-off event to the shake-out run and pasta party, we made sure everyone was well prepared with Therabody products and the right support.
Want more info? Click here to read the LinkedIn post.
Event
Bosch x IFA
The future is smart thanks to Bosch Smart Home! Our team supported Bosch Smart Home at IFA 2024, the leading trade fair for consumer electronics and home appliances, to present their innovative technologies. We were responsible for press communications, coordinated media appointments and provided on-site support for journalists.
Want to know more? Click here for the Instagram post.
Event
freundin brunch x Too Good To Go
Too Good To Go, in partnership with freundin magazine, hosted a brunch to raise awareness about food waste and its impact on climate change. Guests learned how to avoid food waste through a panel discussion and insights into fermentation and preservation. We are very proud to support Too Good To Go’s mission in the fight against food waste!
Check out some event impressions on Instagram.
Client News
Gisele Bรผndchen x Marc O’Polo
Gisele Bรผndchen is the new face of Marc O’Polo. The world-famous icon brings her natural elegance and authenticity to the brand, underscoring its commitment to timeless style and sustainability. This collaboration strengthens the credibility and authenticity of Marc O’Polo.
Looking for the right testimonial for your brand? Let’s talk!
New Business
New Business Conference
In mid-September, the New Business Conference took place in Dรผsseldorf at TEAMBBDO The Marketing Group Germany. One of the most important insights we took away with us was: Humour has to be back!
In addition to other exciting and inspiring impulses – from Christian Rรคtsch, Frank Dopheide and Andrew Robertson, among others – we attended four different themed workshops in an open exchange on the art of โBrand Buildingโ, โCollaborationโ, โSuccessโ and โWinning New Clientsโ. We are already looking forward to next year!
Want to know more about the New Business Conference? Click here to read the LinkedIn Post.
Event
Marke-Brand at Berlin Fashion Week
At Berlin Fashion Week, designer Mario Keine and his brand Marke-Brand once again proved that he has mastered the art of fashion design to perfection. Up-and-coming Cologne-based designer Mario Keine presented his S/S25 collection โZapfenstreichโ at the Kulturforum, which provided the perfect stage for his clear yet detailed designs.
For his third collection, Keine was particularly influenced by the traditions and customs of his home city and the lack of reflection and critical examination of these. We had the honour of being responsible for the guest management and PR of the show.
haebmau universe
Bundes-Beauty-Spiele
In August, our Beauty team led by Carolin Hermeling designed and organized the first โBundesbeautyspieleโ 2024 at our Munich location. The motto of this year’s team event: sweat, determination and lots of fun meets beauty and prosecco!
What does that look like? Watch the reel here – our colleagues captured the whole evening, of course!
ย
New Industry
New Health
A new industry enriches our portfolio: New Health!
We believe that the new health industries not only offer economic opportunities, but can also change the way we understand, promote and sustain health. Our mission as an agency is to support this dynamic sector with creative and strategic communications and to strengthen brands with innovative products.
ย
Event
Arc’teryx Summer Party
Attention Outdoor-Fans:ย Arcโteryx new store in Munich is now open! And it is not just about shopping โ it’s a hub for sustainability! We kicked this summer party off with an intimate media workshop, a store tour and insights from the very athletes who co-designed various products. The ReBIRDโข Service Center stole the show, demonstrating how to breathe new life into older or used gear. Later, the celebration continued with editors, influencers and friends of the brand. Experience the fusion of function, fashion and eco-friendliness with Arc’teryx!
Pro bono project
Margot Friedlรคnder Prize
In cooperation with antoni Berlin GmbH & Co. KG (via C_SR) to support the communication of the first call for entries for the Margot Friedlรคnder Prize in the areas of PR, social media and event planning.ย
The Margot Friedlรคnder Prize is awarded by the Margot Friedlรคnder Foundation to people who stand up for tolerance, humanity and against anti-semitism or anti-democracy.ย
More information about the Margot Friedlรคnder Foundation and the Margot Friedlรคnder Prize, as well as the accompanying film, can be found on the website. Application and nomination forms can also be downloaded here.ย
haebmau universe
‘La Dolce Innenhof’ summer events
In July, we brought la dolce vita to the courtyards of our agencies in Berlin and Munich. With bubbles, Peroni, pizza, ice cream and DJ sounds, we celebrated the summer with our colleagues. Fancy that Italo feeling? Watch our recap video on LinkedIn and bring some dolce vita to your desk.ย
ย
Event
Timberlandย goes Berlin Fashion Week
Timberland conquered the catwalk as official partner of the BALLETSHOFER fashion show. The iconic Timberland boat shoe was reinterpreted in 18 looks. With craftsmanship, innovation and cultural connection, Timberland was the perfect addition to the new collection.ย
Three shoe designs reflected the transformative nature of the collection. We managed the design process, guest & invitation management and press relations. An exclusive dinner at Verลnika restaurant with 15 guests, including press and influencers, rounded off the event.ย
New business
Communication for essence and Catrice in the GAS marketย
We are happy to announce our cooperation with cosnova! From now on we will be responsible for PR and strategic consulting for essence cosmetics and Catrice cosmetics in the GAS region. Our goal is to increase the brands’ visibility and engagement through continuous PR, storytelling, events and collaborations. We build on the existing awareness and strengthen the connection to the communities.ย
Data & insights
Kantar Brand Inclusion Index
The Brand Inclusion Index from our client Kantar shows the importance of diversity and inclusion. The global study covers 18 countries, 72 industries and 648 brands.ย
ย Key takeaways:ย
- 75% of consumers worldwide and 70% in Germany consider diversity and inclusion when making purchasing decisions.ย
- Inclusive marketing significantly increases sales.ย
- dm-drogerie markt Germany is particularly appreciated for its commitment.ย
Top inclusive brands:ย
- Global: Google, Amazon, Nike, Dove, McDonald’sย
- Germany: Amazon, Dove, Nike, Netflix, DMย
ย Want to learn more? Click here to read the LinkedIn Post.
Agency
Learn more about our mindset around communitycation.
Insights
GWA Revenue Ranking 2024
The current revenue ranking of the top 50 agencies by GWA, HORIZONT and W&V shows that our industry is growing despite global uncertainties. We are proud to have moved up two places and are now among the top 30. With our haebmau AI and strategic new business, we are focusing on innovation and expertise to remain successful even in challenging times.
Curious? Get detailed insights on LinkedIn.
Event
FW25 – Pressdates
At the beginning of April, we organized the FW25 Pressdates together with KARLA OTTO, superneo communication GmbH and other partner brands at our office in the heart of Munich. At this lively event, our media partners received all the important insights and inspiring impulses from our brands. The day was rounded off with an exclusive get-together at Schumann’s Tagesbar.
Check out the post on Instagram here!
Case
cosnova Tik Tok-Shop launch in Germany
Our customer cosnova has launched its TikTok shop in Germany with the trend brand essence. As part of a major launch event, cosnova presented the comeback of the desired essence Cranberry Lip Oil in a livestream. We are excited to see how the German market develops and which brands will follow.
Curious? Find the LinkedIn-Post here.
Event
Tommy Hilfiger X Safilo Group: Exclusive event in Paris!
Tommy Hilfiger celebrated the new eyewear collection in collaboration with the Safilo Group at an exclusive cocktail event at the Hรดtel Particulier Montmartre in Paris. The highlight was the new brand ambassador, football star Marco Asensio. Guests discovered the spring/summer 2025 models while listening to live music and DJs. We took care of guest management, press relations and support with content creation.
Curious? Find more info and pictures on Instagram.
Insights
Communitycation
How do you stay relevant as a communications agency? Our answer: communitycation. Our innovative concept is based on active dialog with brand communities and is the result of an intensive exploration of our identity and working methods. Our board member Markus Bublitz, provides exciting insights in the current issue (02/2025) of Grafikmagazin.
Exciting? Find out more on LinkedIn.
Event
Primark Press Brunch
We hosted a cozy press brunch to present Primark’s new spring collection. Our guests immersed themselves in a creative floral workshop and indulged their senses with an exquisite brunch buffet.
Click here for the post on Instagram.
Insights
Influencer Marketing Jam
In March, our Influencer Marketing Jam in Berlin and Munich entered its second round and offered learnings and insights from our colleagues Catherine da Rocha Dรผssel and Alina Wehling from their latest campaigns. We were shown how we can significantly increase ROI and community engagement through targeted influencer marketing.
ย Curious? Find out more on LinkedIn.
Case
TULA Skincare – 360ยฐ Launchkonzept
TULA Skincare has established itself as the leading brand for probiotic skincare in german-speaking countries. With exclusive influencer collaborations, impressive press and influencer events and targeted media placements in top magazines such as Gala and Vogue, we have successfully expanded the brand throughout the GAS market. Our 360ยฐ launch concept for TULA Skincare has inspired the beauty world!
More info? Click here for the LinkedIn Post.
Event
W&V Summit 2025
How do brands remain relevant in their community, identify the right growth drivers, and take responsibility? These questions were at the forefront of this year’s W&V Summit, where we gathered valuable insights. We explored the challenges CMOs face and how best to address them, along with strategies for enhancing community engagement and much more.
Curious for more? Get detailed insights on LinkedIn.
Insights
Expanding our collaboration with cosnova!
Cosnova is an absolute pioneer in the beauty industry: Our colleagues from the Growth and Collaboration and Beauty teams joined cosnova for exclusive insights into their advanced technologies and innovative processes. Since the beginning of March, we have been supporting Cosnova in the areas of thought leadership and digital PR – we truly look forward to working with them!
You can find more information on LinkedIn.
Insights
We celebrate women worldwide!
On International Women’s Day, we at haebmau are particularly proud to have a female quota of 80%. On International Women’s Day, we celebrate not only our founder Chris Stricker, who launched haebmau over 35 years ago, but also all our female colleagues who work hard for our agency and clients every day. We would like to particularly highlight Irene Natividad, President of the Global Summit of Women, who works tirelessly for women’s rights. Irene is a key figure in the global movement for women in business, bringing leaders together to promote equality.
Curious? Find out more on LinkedIn.
Insights
GWA Diversity Guide
To mark International Women’s Day, the GWA is publishing its first Diversity Guide. This guide emphasizes the importance of diversity in the communications industry and offers practical approaches for DEI&B (Diversity, Equality, Inclusion & Belonging). Extremely important in our current times!
Interested? Click here for the GWA guide on LinkedIn.
Event
House of Fora
In May and June 2025, the Linden Palais, an office of our client Fora, will be transformed into the House of Fora – a curated exhibition space for young Berlin brands and artists. In collaboration with renowned visual merchandiser Heidrun Ariane Troendle, we are offering four up-and-coming brands the chance to present their products and visions in one of Berlin’s busiest streets.
More information about the event and participation can be found on LinkedIn!
Event
Timberland goes Berlin Fashion Week again!
As the official partner of the BALLETSHOFER fashion show, Timberland presented exclusive styles on Berlin’s catwalk for the second time. The Heritage Moc Toe silhouette in BALLETSHOFER’s characteristic blue and an innovative lace design, specially designed for the show, attracted everyone’s attention.
Click here for the post on Instagram.
Insights
Tips for successful project management in influencer marketing
Our influencer marketing experts have combined their experience from past projects to create a step-by-step guide to influencer marketing project management. The four steps cover everything that needs to be considered within an influencer marketing journey.
Check out the step-by-step guide on LinkedIn.
Event
35th Global Summit of Women
We are excited to announce the 35th Global Summit of Women, which will take place from July 3 to 5, 2025, in Berlin. This significant event brings together female leaders from politics and business to foster cross-border alliances.
More information about the event and participation is available on LinkedIn!
New Business
Welcome (back) BMW Group
We are thrilled to be working with the BMW Group again since the beginning of the year to shape PR in the areas of cultural engagement, design, lifestyle, BMW World and Museum. Our team leads Dรฉsirรฉe Mateyka and Bettina Galindo-Matzner are delighted with the outstanding team effort that led to this success.
More information about the collaboration is available on LinkedIn.
Insights
Achieving campaign success with influencer personas
We have developed helpful templates for creating influencer personas. These templates cover everything important for building successful influencer communities. Our experts have pooled their experiences to provide you with the best tips for authentic storytelling and maximizing campaign success.
Check out the influencer persona templates on LinkedIn.
Insights
Our influencer marketing forecast for 2025
We have created our influencer marketing forecast for 2025. The forecast highlights key trends and developments in influencer marketing, including increasing budgets, sustainable partnerships, the potential of LinkedIn influencers and the role of AI innovations. These trends will shape the industry in the coming year and offer exciting opportunities for brands and influencers.
Interested? Click here for our forecast on LinkedIn.
Event
ISPO 2024
ISPO has established itself as a platform that redefines health, sustainability, technology and sport. We supported our client with the planning of the Media Day, the coordination of interviews with top speakers such as Andre Agassi and Malaika Mihambo as well as the reporting.
Curious? Find more info and impressions on Instagram.
Event
Fossil Christmas Dinner
Together with Fossil, we celebrated the holiday season with a dinner at Orania Berlin. An impressive live performance by Alina Wichmann set the perfect mood while the Special Wizard of Oz Collection, the Holiday Collection, and a preview of the spring highlights were presented. We were responsible for invitation management and had the honor of welcoming friends of the brand, including actors, artists, singers, and representatives from leading media outlets.
Want to see more of the event? Find more info and impressions on Instagram.
Project
Amazon Christmas Project
Amazon.de and Amazon Music launched an exciting project for Christmas 2024. The Elevator Boys released their first Christmas song, a cover of “Jingle Bell Rock,” accompanied by an exclusive Christmas sweater in a limited edition. Our Berlin Fashion & Accessories Team handled product development, coordinated communications, and organized an exclusive dinner for media and influencers.
Find more info and impressions on Instagram.
Insights
Why LinkedIn should be part of every communication strategy:
At haebmau, we know how crucial LinkedIn is for influencer marketing, corporate branding, and thought leadership. Learn how we can elevate your presence to the next level.
Are you interested in being more active on LinkedIn? Then get in touch with us and check out our LinkedIn post for more information!
Insights
Discover the power of influencer marketing – this is how we work!
Based on our expertise in influencer marketing across various lifestyle sectors, we have developed three fundamental principles that guide our projects. We have summarized these principles for you on LinkedIn.
Check out our LinkedIn post.
Insights
KPIs are the secret sauce for every successful influencer campaign!
At haebmau, we understand how important KPIs are to our clients, which is why we work in a very KPI-driven manner.
You want to know more? Get a deeper insight in our latest LinkedIn post!
Event
Aroma Masterclass with Victorinox
We recently hosted an exclusive Aroma Masterclass in Berlin with Victorinox and chef Marco Mueller Rutz. Participants explored flavors and assembled their own Victorinox pocketknife.
Curious for more details? Check out our Instagram post!
Event
Arc’teryx Winter Film Tour
Our team was thrilled to handle media support for the Arcโteryx Winter Film Tour in Berlin and Munich, from invitations to on-site interviews and a social media raffle.
Curious about how we made this event unforgettable? Check out our Instagram!
Agency
haebmau in figures
To get to know haebmau better as an agency and to provide you with deeper insights, we have summarized some exciting figures and insights from our agency on LinkedIn, taken from our latest CSR report. Take a look and learn more about our working culture, our commitment and our successes!
Curious? Click here for our insights on LinkedIn, which you can also find in our latest CSR report.
Insights
Influencer Marketing checklist
Our influencer marketing expert Lisa Perepelytsia has created a checklist to help you optimize your campaigns. It covers key points such as creative freedom, generational differences, relevant content, community proximity and KPI-driven strategies. Lisa gathered valuable input from DMEXCO and Baby got Business.
Curious? Click here for the full LinkedIn post and checklist.
Event
Catrice event
Catrice has developed the new Invisible Cover Foundation with 40 shades, based on the analysis of 1,500 skin tones and AI-based technology. For the launch in October, Catrice hosted an exclusive event in Hamburg, where our beauty team, led by Berit Warta, took care of the pre- and post-event support as well as the guest management.
Curious? You can find more information and images of the event on our LinkedIn.
Agency
haebmau CSR-Report
We are excited to present our latest haebmau CSR report! We are aware of our responsibility as a communications agency and are proud to show how we are implementing these commitments and making a positive contribution to a better future. Let’s shape the future together and take responsibility!
Curious? Click here to read the full CSR-Report.
Event
haebmau goes DMEXCO
Will AI influencers soon take over social media? That was the question at this year’s DMEXCO, themed “Prompting the Future”, all about artificial intelligence. We were there and summarized the key takeaways for you on LinkedIn.
Click here to read the LinkedIn post.
Event
Therabody marathon weekend
We organized the ultimate marathon weekend for Therabody in Berlin, including locations, events, hotels, press relations and participant support. From the kick-off event to the shake-out run and pasta party, we made sure everyone was well prepared with Therabody products and the right support.
Want more info? Click here to read the LinkedIn post.
Event
Bosch x IFA
The future is smart thanks to Bosch Smart Home! Our team supported Bosch Smart Home at IFA 2024, the leading trade fair for consumer electronics and home appliances, to present their innovative technologies. We were responsible for press communications, coordinated media appointments and provided on-site support for journalists.
Want to know more? Click here for the Instagram post.
Event
freundin brunch x Too Good To Go
Too Good To Go, in partnership with freundin magazine, hosted a brunch to raise awareness about food waste and its impact on climate change. Guests learned how to avoid food waste through a panel discussion and insights into fermentation and preservation. We are very proud to support Too Good To Go’s mission in the fight against food waste!
Check out some event impressions on Instagram.
Client News
Gisele Bรผndchen x Marc O’Polo
Gisele Bรผndchen is the new face of Marc O’Polo. The world-famous icon brings her natural elegance and authenticity to the brand, underscoring its commitment to timeless style and sustainability. This collaboration strengthens the credibility and authenticity of Marc O’Polo.
Looking for the right testimonial for your brand? Let’s talk!
New Business
New Business Conference
In mid-September, the New Business Conference took place in Dรผsseldorf at TEAMBBDO The Marketing Group Germany. One of the most important insights we took away with us was: Humour has to be back!
In addition to other exciting and inspiring impulses – from Christian Rรคtsch, Frank Dopheide and Andrew Robertson, among others – we attended four different themed workshops in an open exchange on the art of โBrand Buildingโ, โCollaborationโ, โSuccessโ and โWinning New Clientsโ. We are already looking forward to next year!
Want to know more about the New Business Conference? Click here to read the LinkedIn Post.
Event
Marke-Brand at Berlin Fashion Week
At Berlin Fashion Week, designer Mario Keine and his brand Marke-Brand once again proved that he has mastered the art of fashion design to perfection. Up-and-coming Cologne-based designer Mario Keine presented his S/S25 collection โZapfenstreichโ at the Kulturforum, which provided the perfect stage for his clear yet detailed designs.
For his third collection, Keine was particularly influenced by the traditions and customs of his home city and the lack of reflection and critical examination of these. We had the honour of being responsible for the guest management and PR of the show.
haebmau universe
Bundes-Beauty-Spiele
In August, our Beauty team led by Carolin Hermeling designed and organized the first โBundesbeautyspieleโ 2024 at our Munich location. The motto of this year’s team event: sweat, determination and lots of fun meets beauty and prosecco!
What does that look like? Watch the reel here – our colleagues captured the whole evening, of course!
ย
New Industry
New Health
A new industry enriches our portfolio: New Health!
We believe that the new health industries not only offer economic opportunities, but can also change the way we understand, promote and sustain health. Our mission as an agency is to support this dynamic sector with creative and strategic communications and to strengthen brands with innovative products.
ย
Event
Arc’teryx Summer Party
Attention Outdoor-Fans:ย Arcโteryx new store in Munich is now open! And it is not just about shopping โ it’s a hub for sustainability! We kicked this summer party off with an intimate media workshop, a store tour and insights from the very athletes who co-designed various products. The ReBIRDโข Service Center stole the show, demonstrating how to breathe new life into older or used gear. Later, the celebration continued with editors, influencers and friends of the brand. Experience the fusion of function, fashion and eco-friendliness with Arc’teryx!
Pro bono project
Margot Friedlรคnder Prize
In cooperation with antoni Berlin GmbH & Co. KG (via C_SR) to support the communication of the first call for entries for the Margot Friedlรคnder Prize in the areas of PR, social media and event planning.ย
The Margot Friedlรคnder Prize is awarded by the Margot Friedlรคnder Foundation to people who stand up for tolerance, humanity and against anti-semitism or anti-democracy.ย
More information about the Margot Friedlรคnder Foundation and the Margot Friedlรคnder Prize, as well as the accompanying film, can be found on the website. Application and nomination forms can also be downloaded here.ย
haebmau universe
‘La Dolce Innenhof’ summer events
In July, we brought la dolce vita to the courtyards of our agencies in Berlin and Munich. With bubbles, Peroni, pizza, ice cream and DJ sounds, we celebrated the summer with our colleagues. Fancy that Italo feeling? Watch our recap video on LinkedIn and bring some dolce vita to your desk.ย
ย
Event
Timberlandย goes Berlin Fashion Week
Timberland conquered the catwalk as official partner of the BALLETSHOFER fashion show. The iconic Timberland boat shoe was reinterpreted in 18 looks. With craftsmanship, innovation and cultural connection, Timberland was the perfect addition to the new collection.ย
Three shoe designs reflected the transformative nature of the collection. We managed the design process, guest & invitation management and press relations. An exclusive dinner at Verลnika restaurant with 15 guests, including press and influencers, rounded off the event.ย
New business
Communication for essence and Catrice in the GAS marketย
We are happy to announce our cooperation with cosnova! From now on we will be responsible for PR and strategic consulting for essence cosmetics and Catrice cosmetics in the GAS region. Our goal is to increase the brands’ visibility and engagement through continuous PR, storytelling, events and collaborations. We build on the existing awareness and strengthen the connection to the communities.ย
Data & insights
Kantar Brand Inclusion Index
The Brand Inclusion Index from our client Kantar shows the importance of diversity and inclusion. The global study covers 18 countries, 72 industries and 648 brands.ย
ย Key takeaways:ย
- 75% of consumers worldwide and 70% in Germany consider diversity and inclusion when making purchasing decisions.ย
- Inclusive marketing significantly increases sales.ย
- dm-drogerie markt Germany is particularly appreciated for its commitment.ย
Top inclusive brands:ย
- Global: Google, Amazon, Nike, Dove, McDonald’sย
- Germany: Amazon, Dove, Nike, Netflix, DMย
ย Want to learn more? Click here to read the LinkedIn Post.
Agency
Learn more about our mindset around communitycation.
Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Franz-Joseph-Str. 1
80801 Mรผnchen
T +49 89 381 080
Showroom Mรผnchen
Franz-Joseph-Str. 1
80801 Mรผnchen
ย ย ย ย ย ย ย ย ย ย ย ย ย ยฉ 2025