In October 2024, we celebrated the Toni Kroos x Marc O’Polo campaign with a spectacular launch event in Madrid, where Toni Kroos was featured as the special guest. We supported the event from conception to execution with targeted communication strategies.
Our Approach? We invited leading men’s media from the DACH region, including Sports Illustrated, Kicker, Men’s Health, GQ and ProSieben, to experience the event firsthand. Exclusive interviews with Toni Kroos were arranged in advance to ensure extensive media coverage. The presence of these top-tier media outlets placed the campaign in the spotlight and achieved impressive reach.