J.LINDEBERG
Positioning in the GAS market
J.Lindeberg presented its impressive FW24 collection during Copenhagen Fashion Week. We were there to position the brand in German-speaking countries.
We developed a bespoke strategy to target both the press and influencers to raise awareness of the collection.
How? We invited a mix of German influencers and editors to the exclusive J.Lindeberg runway show. Prior to the event, they were provided with products to create high quality content for their social media platforms and promote the collection to a wide audience.
We also used our first-class media contacts to secure an exclusive, unpaid interview with J.Lindeberg’s head designer. These interviews were subsequently published in leading online media such as Esquire, ELLE, InStyle and Harper’s Bazaar, significantly increasing brand awareness.
Office München
Franz-Joseph-Str. 1
80801 München
T +49 89 381 080
Showroom München
Franz-Joseph-Str. 1
80801 München
Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Franz-Joseph-Str. 1
80801
T +49 89 381 080
Showroom
Franz-Joseph-Str. 1
80801
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