When we think of Sweden we think of? Right, scandinavian design! And who do we think of? Well, of course, JOTEX! The Swedish interior brand is not only moving into our hearts, but also into German and Austrian homes!
To make the move as successful as possible, we are implementing a strong influencer and blogger campaign.
As a result, Jotex is moving in with 11 influencers via seedings who are spreading their love for the Swedish brand. They also reach key partners and communities in print, online and social media who also become brand lovers. We handled the digital mailings and sells for magazines, along with building long-term influencer collaborations.