Full of power, John Frieda launches the tool for powerful hair! No one likes empty promises – that’s why we showcase the full power of the new „Inner Power“ volume line by means of three well-known storytellers. In addition, the campaign revolves around the power that not only our hair itself has, but the power it can give us!
We expand attention through a product focus. We let product testers tell stories about their inner power for John Frieda’s personal approach. Our work for the BTL campaign has included strategy, planning, influencer management, collaborations, content production, coordination and evaluation.
