JOHN FRIEDA
Product Launch
Full of power, John Frieda launches the tool for powerful hair! No one likes empty promises – that’s why we showcase the full power of the new „Inner Power“ volume line by means of three well-known storytellers. In addition, the campaign revolves around the power that not only our hair itself has, but the power it can give us!
We expand attention through a product focus. We let product testers tell stories about their inner power for John Frieda’s personal approach. Our work for the BTL campaign has included strategy, planning, influencer management, collaborations, content production, coordination and evaluation.
Office München
Franz-Joseph-Str. 1
80801 München
T +49 89 381 080
Showroom München
Franz-Joseph-Str. 1
80801 München
Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Franz-Joseph-Str. 1
80801
T +49 89 381 080
Showroom
Franz-Joseph-Str. 1
80801
