We worked with Therabody on a three-month campaign around the Berlin Marathon to create an unforgettable moment with an exclusive product experience. We developed the campaign with a clear focus on Therabody products, well-being and best preparation for the race.
After a kick-off event in Berlin, our participants, including influencers and editors, were provided with professional training plans and Therabody products. During the marathon weekend, we organised various activities including a morning shake-out run, a Therabody recovery session and a pasta party. On the day of the marathon, we were present with content creation at various places around Berlin to support and cheer the runners.