VICTORINOX
Brand Positioning
Since 2017, we have been in charge of Victorinox’s public relations. Our goal is to increase awareness for the company in Germany and Austria. We have combined the appearance of the five product segments pocket knives, household knives, fragrances, watches and luggage with a new storytelling to strengthen Victorinox as a lifestyle brand.
In addition to mailings and a pop-up booth for the press, we organized a press trip to the company’s Swiss headquarters to celebrate the 125th anniversary of the pocket knife, which generated a lot of media attention. We also successfully used social media channels for this.
Our work in the above-mentioned projects includes ideation, coordination and implementation of events. In addition to ongoing press work for Victorinox, we draw up annual plans, organize media meetings, take care of invitation management and on-site support for events, and prepare special mailings. Evaluations and reporting are also part of the service.
Office München
Franz-Joseph-Str. 1
80801 München
T +49 89 381 080
Showroom München
Franz-Joseph-Str. 1
80801 München
Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Franz-Joseph-Str. 1
80801
T +49 89 381 080
Showroom
Franz-Joseph-Str. 1
80801
© 2024
