For us, trash is just TV. That’s how Too Good To Go feels, too, because nothing ends up in the trash that doesn’t belong there yet. We take their food rescue mission beyond the sustainability bubble by identifying the right community. PR clippings in relevant lifestyle media provide even more reach.
We send mailings to press, organize interviews and coordinate media cooperations. In doing so, we make it all the way to Vogue, FAZ, InStyle and Handelsblatt, among others. Our work has included strategic consulting and conception, content planning, creation of texts and maillings, seedings, proactive media relations, press office management and evaluation.